As reported at NBC News, Cracker Barrel company's shares are down about 8.5% since they revealed their new logo amidst the criticism and backlash. Cracker Barrel claims they have not changed their values; however, what they have done is forgot who was their customer.
Cracker Barrel tried to reassure customers Monday that its values have remained the same after it received criticism following a new logo reveal and general brand refresh.
The company promised customers in a statement that while its logo may be different, its values — “hard work, family, and scratch-cooked food made with care" — are not.
“You’ve shown us that we could’ve done a better job sharing who we are and who we’ll always be,” the statement read, adding that Cracker Barrel will remain “a place where everyone feels at home, no matter where you’re from or where you’re headed.”
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